Find your hidden potential,
connect with your audience and rise like a Phoenix
Find your hidden potential,
connect with your audience and rise like a Phoenix
It might be a simple formula - but growing a business isn’t easy. You need to invest in it while at the same time, protecting your bottom line. And this is what happens:
It’s not just money you lose. It’s momentum, clarity, and the belief that your company can break through its ceiling. You’ve lost faith.
It might be a simple formula - but growing a business isn’t easy. You need to invest in it while at the same time, protecting your bottom line. And this is what happens:
It’s not just money you lose. It’s momentum, clarity, and the belief that your company can break through its ceiling. You’ve lost faith.
Novus had a world-first product: dentures that fit for life. A true revolution, hidden behind clinical branding and zero marketing. Patients never saw it, the market never felt it. By reframing the brand into a cultural statement (confidence and vitality at 60+) they became a movement instead of a clinic. Ready to take over the world.
That’s what happens when you stop looking like everyone else and start owning the space: people are attracted to you.
The only question is: how?
Novus had a world-first product: dentures that fit for life. A true revolution, hidden behind clinical branding and zero marketing. Patients never saw it, the market never felt it. By reframing the brand into a cultural statement (confidence and vitality at 60+) they became a movement instead of a clinic. Ready to take over the world.
That’s what happens when you stop looking like everyone else and start owning the space: people are attracted to you.
The only question is: how?
Building a durable business and brand takes time, effort and money. There’s no denying it. But there’s also quick wins.
Building a durable business and brand takes time, effort and money. There’s no denying it. But there’s also quick wins.
LET'S BREAK IT DOWN.
1. LOYALTY AND RETENTION: QUICK CASH IN THE BANK
Your existing customers are worth much more than you think. You’re drawing in valuable data - but you have no idea how to use it. Optimize it and get real, data driven insights, and you could double your profit before the end of next quarter.
ROI: within 60 days.
2. SALES: FROM LEAD TO CASH
Marketing IS NOT SALES. Read that again. Marketing will get you leads - but you need a sales department to follow up, fast.
Branding drives better leads, but active lead generation and sales will benefit you short - to middle term.
ROI: 4 - 6 months.
3. BRANDING & MARKETING: DURABLE AND PROFITABLE
Branding is influencing the way that your audience perceives you. This takes time and a whole lot of testing and readjusting. In the long run, this will make the difference between you chasing clients, and clients chasing you.
Branding is a marathon - not a sprint. It makes the difference between the shoe shop around the corner and NIKE.
ROI: Enormous - but not before the end of year 2.
LET'S BREAK IT DOWN.
1. LOYALTY AND RETENTION: QUICK CASH IN THE BANK
Your existing customers are worth much more than you think. You’re drawing in valuable data - but you have no idea how to use it. Optimize it and get real, data driven insights, and you could double your profit before the end of next quarter.
ROI: within 60 days.
2. SALES: FROM LEAD TO CASH
Marketing IS NOT SALES. Read that again. Marketing will get you leads - but you need a sales department to follow up, fast.
Branding drives better leads, but active lead generation and sales will benefit you short - to middle term.
ROI: 4 - 6 months.
3. BRANDING & MARKETING: DURABLE AND PROFITABLE
Branding is influencing the way that your audience perceives you. This takes time and a whole lot of testing and readjusting. In the long run, this will make the difference between you chasing clients, and clients chasing you.
Branding is a marathon - not a sprint. It makes the difference between the shoe shop around the corner and NIKE.
ROI: Enormous - but not before the end of year 2.
My job is to help you flip the switch and uncover your hidden potential.
IN PLAIN WORDS:
I take what you already have - your brand, your data, your teams - and rewire it so customers come in, stay longer, and spend more. Not by magic, but by cutting friction, following up leads instantly, and positioning your brand where no one can ignore it.
My job is to help you flip the switch and uncover your hidden potential.
IN PLAIN WORDS:
I take what you already have - your brand, your data, your teams - and rewire it so customers come in, stay longer, and spend more. Not by magic, but by cutting friction, following up leads instantly, and positioning your brand where no one can ignore it.
WHAT IT IS
I step in as your temporary commercial director. No fluff, no reports-for-the-sake-of-it. I reorganize, realign, and rebuild until your sales and marketing finally pull in the same direction. I help you grow self sufficient. Then, I disappear.
QUICK WINS
Profit on the books within 60 days through data optimisation
Leads followed up, fast and effectively
Brand positioned to attract, not to chase
LONG-TERM TRANSFORMATION
A brand that doesn’t beg for attention but commands it. A business that grows without inflating. Customers who chase you instead of the other way around.
BENEFITS
WHAT IT IS
I step in as your temporary commercial director. No fluff, no reports-for-the-sake-of-it. I reorganize, realign, and rebuild until your sales and marketing finally pull in the same direction. I help you grow self sufficient. Then, I disappear.
QUICK WINS
Profit on the books within 60 days through data optimisation
Leads followed up, fast and effectively
Brand positioned to attract, not to chase
LONG-TERM TRANSFORMATION
A brand that doesn’t beg for attention but commands it. A business that grows without inflating. Customers who chase you instead of the other way around.
BENEFITS
"Geoffrey didn’t just tell us what we wanted to hear. He stopped us from wasting money before we were ready. Ethical. Direct. Professional."
"Our marketing was scattered, expensive, and invisible. Geoffrey’s approach gave us structure, focus, and impact. The difference is night and day."
BEFORE YOU ASK. FAQ.
I’ve tried marketing before and it flopped.
I already have a team
It’s too expensive.
It’s risky.
BEFORE YOU ASK. FAQ.
I’ve tried marketing before and it flopped.
I already have a team
It’s too expensive.
It’s risky.
© 2025 All Rights Reserved